I thought I heard that most of the schools are in the endzones or the corners..... supposedly there are sponsors that take most of the mid-court seats.
What I don't know though is - does anyone ever notice how the seats right behind the benches are usually populated by people from that school? It's almost like they move there for each game as it is impossible for a single session to have people from each school to both have tickets for those prime seats. Do they move people in there like they move the students behind the baskets?