If having season tickets to Bradley games for 40 years means I take the college game more seriousy, then I guess I do. Having said that, I view their games, win or lose, as entertainment. Sure, there is one team I want to see them beat more than others, but it's not the hate, that I see at the Bear-Packer, Cub-Cards and probably the most ridiculous, Red Sox-Yankee, games.