Here is more about how the Top of the World Classic failed this year--
http://collegebasketball.rivals.com/content.asp?CID=829049
Note the mention near the bottom about one team that refused to play in the tournament because they would have been placed in the same 3-team pool as Bradley and Stanford. Many teams were offered financial deals to play in the Classic that were much larger than Bradley's, but they still couldn't get enough participants.
http://collegebasketball.rivals.com/content.asp?CID=829049
Note the mention near the bottom about one team that refused to play in the tournament because they would have been placed in the same 3-team pool as Bradley and Stanford. Many teams were offered financial deals to play in the Classic that were much larger than Bradley's, but they still couldn't get enough participants.