Do I think that they observe and report on college basketball objectively? No.
I will give a case in point........actually a few...
Last night NC-Asheville vs. Ohio State.....
>75% of the chatter (about the teams & players) was lapping up to the talent on the Ohio State squad and lengthy, drawn out talk about how their season has been and how tough their league is, how remarkable that they bounced back from losing 3 NBA picks, etc...
Maybe at best 20-25% touched lightly on some NC-Asheville topics, although the vast majority was talk about Kenny George, but not all that complimentary...
more along the line of touching on the oddity of him being the tallest college player...kinda like talking about someone's cute, tho homely puppy.
In the end, NC-A played credibly, although were beaten by a better opponent, but the outcome was certainly not beyond doubt until the latter part of the 2nd half.
But the overall tone of the narration was to hype Ohio State for the next round or two, and to portray NC-Asheville as a "one hit wonder", and just a tune up for the next round.
The same was somewhat the case at Arizona State, and in the 2nd half, the Alabama State Hornets came back from oblivion to make the game uncomfortably close for Arizona State....8 points within the last 3 minutes, closer than Creighton was at that point and Creighton went on to win!
If anyone actually saw the game, then I challenge you to try to tell me the name of the Alabama State head coach or what he looked like, since just as the camera panned to Thad Matta 98% of the time during time outs, they also went right to ASU's Herb Sendek almost every time, and virtually NEVER to the Alabama State bench.
The design FROM THE START was clear....promote the team that's likeliest to win, right from the outset, and just don't bother even talking about the guys who are going to lose.