While waiting for the jury to make a decision in the FBI fraud trial involving cash payments to recruits....
https://www.courier-journal.com/sto...al-verdict-sets-tone-future-cases/1682044002/
Here is another shoe company getting into the big-money endorsement contracts to high school players-
https://twitter.com/ShamsCharania/status/1054401716756537344
New Balance, who has always made good quality shoes but has never gotten into the basketball shoe market or played the big money endorsement game that Nike, Adidas, Under Armour, Converse (owned by Nike), Reebok (owned by Adidas) and others have, has signed highly rated 2018 high school player Darius Bazley to a $14 million contract. Bazley has opted not to attend college this year, and train privately to prepare for the 2019 NBA Draft. Perhaps coincidentally, he was named in the FBI trial as one of the high school players who were paid cash by middleman Christian Dawkins in the Adidas pay-for-play scandal.
Another long-time athletic shoe company
Puma, also recently decided to get back into the basketball shoe/endorsement game this year-
https://www.marketwatch.com/story/p...ayton-michael-porter-jr-and-others-2018-06-22
There are now more than a dozen basketball shoe companies that have signed multi-million dollar deals with NBA and NBA-bound players. There are several Chinese brands (Li-Ning, Peak, Anta) that have exclusive deals with NBA players. They do moderate sales in the US, but since NBA basketball is big in China and elsewhere, and there are over a billion Chinese with more money than ever to spend, they make millions in sales overseas. Plus other newer brands like Big Baller Brand (LaVar Ball's brand) and others are trying to break into the basketball shoe market by signing high profile players to contracts.
But, despite all the escalating amounts of money paid by the shoe companies to the top stars, who remains the highest paid person by any shoe company?
It is Michael Jordan, who retired from playing for good over 15 years ago. He still makes well over $100 million yearly from his deals with Nike and their subsidiary Jordan Brand-
https://www.forbes.com/sites/kurtbadenhausen/2017/06/09/the-nbas-biggest-shoe-deals/#1209d9251520