Until the last 5 seasons, the MVC and Mountain West Conferences were similar in strength. In most of the past seasons, the MVC actually had better conference RPI numbers. But since 2021, things have changed, and the Mountain West has had consistently better RPI and NET numbers.
Last year, in 2025, the Mountain West got 4 teams in the NCAA Tournament. In 2024, it was a record 6 teams! In 2023 and 2022, it was also 4 teams. In 2021 and 2019 it was only 2 bids (there was no tournament in 2020, but they likely would have had only 1 team). And in 2018, and most years earlier, they were a 1 bid league, the automatic qualifier.
So what changed after 2021? One of the biggest reasons is that all the Mountain West schools, other than perennial bottom-dwelling Air Force, are huge, well funded state schools, most of which are in larger cities than MVC schools. And they are all football schools, which creates significantly more revenue. In this new era of NIL, and easy transferring, that allows them to attract better talent. And they are virtually all in states with few if any other D1 schools to compete with for their own recruits. Their funding enables them to pay better NIL money. And they have the revenue to schedule better, travel anywhere, and play better competition.
And maybe another factor is that when a MWC team gets good, they stay in the conference, because there simply isn't any better option available to them, unlike when Tulsa, Creighton, Wichita State, and Loyola jumped to other conferences.
Another factor is that because of the later time zones, they play their games later than the Eastern and Midwest Time Zones with less programmimg competition, and that has allowed them to get more lucrative TV deals with
CBS Sports,
Fox Sports, and the
CW Network which reach a much broader area.
It must be working, since they just announced they plan to change to subscription model, which they expect will draw bigger revenue-
The Mountain West announced Tuesday it has signed a media-rights deal with CBS, FOX, The CW and Kiswe. CBS will remain the MW's primary television partner, whi
nevadasportsnet.com
There are other reasons, and football isn't going to save the MVC. Maybe it's already too late, but there have to be some things the conference can do to raise the conference visibility, and reach a broader audience. Does anyone think putting games on Gray Media is the answer to helping the MVC's visibility?