Simple tornado, Coca-Cola was invested in juices, water, and specialty beverages domestically for almost the entire 20th Century, Pepsi is a relative new-comer to that scene.
Also, Coca-Cola has made the commitment to market much more aggressively in the US since the mid-90's (admitting to decades of neglect) in order to prevent Pepsi from gaining a larger market share.
My wording said "routinely" not currently. And I would submit that Pepsi has a much larger market share than their product deserves. And if you're talking straight up Coca-Cola to Pepsi sodas straight up (something that doesn't appear in any of the numbers you present) I know the numbers are different. Because I know that Diet Coke, Cherry Coke, et al., blow the Pepsi products out of the water. The problem with analysts numbers and media reports is they gloss over collective figures (all the soda, juices, etc. into one number) without truly looking at the details, and that is not the appropriate way to look at a business when investing.
But that doesn't take into account multiple generations of people exposed to Pepsi advertising with little mention of Coca-Cola domestically, until the last 12-15 years. And notice Pepsi is routinely marketing to younger people in order to gain a competitive edge, and has a virtual monopoly in academic settings for vending, because they make an effort to outbid Coca-Cola in order to gain a larger market share.
Bradley will never get the product we all desire with repeated 4th place finishes and ignorance towards marketing. I do give BU credit for addressing the latter the last 3 seasons. And due to attention in one of those areas, we are marginally better.
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