WEEK reaches every television household in this DMA. Insight only reaches between 50% - 55% of television households in the market... you do the math.
I'll believe that that some other cable companies will pick these games up when I see it.
Out of curiousity, what kind of deal would you have preffered? I am always curious to see what kind of alternatives people have who are not supportive of progress made. BU had about a month and WEEK and WMBD as well as local netowrk other channels would not pick them up because they lost money showing because ESPN and other channels have the rights to the good games. What are your ideas so we can suggest them to BU Sports Marketing and KK?