To be fair I do not think Houston was going there with the Detroit Mercy type of school. He was pointing out some Big East schools. I do believe that the ability to create an exclusive brand for a basketball only league will be tantamount for its survival regardless. Like it or not Bradley has a great regional brand but not much in the way of a national brand. We will need to piggy back off of the Butlers and Xavier if we are to join this league like it or not. That is reality 2010! I would also hope that Marquette and DePaul would be part of the equation.
I'm sure he wasn't considering Detroit Mercy, but he was suggesting in absolute terms that only potential viewers matter so I was offering a case that clearly refutes that idea. All I'm really tryin to get across is that in raw dollars a program has to offer I think BU isn't the little player some of us are making it out to be, and the reason I believe that is because we're better supported than many better known schools. The thing is, if I were forming a conference I'd be interested in the money not the name.
Butler is an interesting case, btw. Before this year Bradley was absolutely a "bigger" progra
and Butler actually provides the more reasonable argument than Detroit or St Johns... Indianapolis is a clearly larger market than Peoria but Bradley draws more fans and I'm sure garnered better TV ratings. It'll be interesting to see if the national championship appearance will result in significantly higher interest in Indy or not-- I think it will but time will tell.