Don't look at from the standpoint of a gimmick. The issue is not what we are doing. The issue is what are perceived as doing.
Unless we do something that changes what the typical perception of our stance on the issue is-even though we are in the clear-we will repeatedly be dragged through the mud.
The simple fact that there are those in our own fan base who are unclear as to where the University stands on the issue, means we can not reasonably expect anyone outside to know we are in the clear when every time the issue is brought up, Bradley is paraded out in front with everyone else.
The simplest solution is the best solution. Add a mascot. I really don't even care what it is anymore. If we had done it properly 3, 5, 10, or 15+ years ago, it could have stopped.
Instead we get deferral after deferral (you do have to throw in one half-ass attempt with the Bobcat) and we get repeated bad press because we do not properly add a mascot and move on.
It's not really changing anything, but rather making a smart, well thought out addition that gives us a much more positive public image.