I have said about all I can say about what I know of this deal. Again, I can assure you Bradley never made a lot of money with their TV deals, and was not looking to make more money with this deal. WEEK does lose money on most of the basketball broadcasts. If there was money to be made, I assure you there would be other TV stations lined up to try to get the games. But there aren't. In fact, not one of the MVC schools has any kind of deal with local TV stations that was as good as Bradley's previous deal, and most of the schools either never have games on TV, or it is a rare event.
Basketball and Bradley are popular in Peoria, but there are an overwhelming majority of people in the Peoria area who do not care about Bradley and would rather see Deal or No Deal.
And finally, you seem to take a swipe at Bradley's fan following. We are now in an era when people have more options to choose from for their entertainment than ever before. Most college basketball programs are seeing a decline in attendance. Yet Bradley has not. They perennially remain one of the top 50 programs in the country in attendance. For many years, Bradley lead the MVC in attendance, and has always finished in the top 3 for as long as I can remember. Omaha and Wichita are by far the largest cities and metropolitan areas in the MVC, much larger than Peoria. A size comparison would be closer to Bloomington-Normal (which is actually slightly larger in metro population than Peoria area), and Bradley draws far better than ISU does. The only city and metro areas that are smaller than Peoria, benefit from the fact that they are all large state schools with far greater student enrollment, and far more numerous alumni in the areas surrounding the school.
The final point is that, for a small school in a small market, Bradley does astonishingly well.
MVC...........cities..(US rank)..Metro populations--
Omaha......419,545 (#42)........822,549
Wichita.....357,698 (#50)........592,126
Des Moines.193,886 (#110).....534,230
Springfield..150,797 (#152)......407,092
Evansville...115,738 (#206)......350,356
Peoria........113,107 (#216)......370,194
Terre Haute..59,614................168,217
Waterloo......68,747
Cedar Falls...36,145
Combined population of CF/W - 104,892
Metropolitan area population - 162,263
Bloomington..74,975................
Normal.........45,386
combined population of B/N - 120,361- larger than Peoria
Metropolitan area population - 161,202
Carbondale..25,597.............59,627
http://en.wikipedia.org/wiki/List_of_United_States_cities_by_population
http://www.citypopulation.de/USA-Metro.html