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New PIA uniforms

carter said:
I hope these uniforms are only used for one game! Do they say Bradley on them anywhere?We are 'Bradley' in Peoria.Promote the school more than the city in my opinion.The city is not going to help with recruiting.
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The city may not help with recruiting but I think it's a good thing in getting fans to feel Bradley is their team. Too many basketball fans think Champaign is their team because they are Illinois.
 
egib52 said:
It just amazes me how poor they are at selling merch. There should have been more than enough there, and it should be sold in the bookstore. I am shocked there hasn't been more merch with the script logo since that seems to be the new unofficial primary MBB logo.
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The red hoodies with the Bradley script in black and white would sell along with t-shirts. Understanding what fans want has never been really great when it comes to who picks merchandise out for Bradley.
 
Canton BU fan said:
The city may not help with recruiting but I think it's a good thing in getting fans to feel Bradley is their team. Too many basketball fans think Champaign is their team because they are Illinois.
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I agree. Creating brand loyalty is a huge goal for most brands, and shouldn't ever be ignored. Moves like this can do that in the Peoria community imo.
 
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