People are less likely to come if they feel like they've already seen the movie. I think a bit of the staleness of the experience, for me anyway, was addressed by a new staff, and to a certain extent a new scoreboard.
Then give the tickets to someone who is interested. If that proves to be impossible, then give them to a local radio station to give away. As I said before, the lack of rears in paid-for seats says more to me about those people than it does about Bradley basketball.