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Bradley may see mascot change

I can see both sides to this argument, as I think most people can. There is over a hundred years of tradition with Bradley athletics, most of it under the name of the Bradley Braves. There is a certain amount of pride associated with this tradition.

However, because of political correctness and the overbearing gestapo-like actions of the NCAA, we don't have a mascot, and the logo is generic and lacks identity and distinction*. It would definitely improve marketing and identity recognition to have a more unique and distinctive mascot and/or logo. Other than offending the traditionalists, there isn't any other downside to that.

In every other instance where colleges changed mascots and logos, their marketing sales went up immensely, and their name recognition and identity improved as well. So I would be open to seeing what Pres. Glasser and Dr. Cross have in mind.

However, I doubt that this BU Student Senate resolution will have any effect at all.

* I can't tell you how many times I have been traveling around the country with a piece of Bradley logo apparel on and been asked if the BU stood for Butler University, or Baylor University, or some other BU. Rarely are people outside of central Illinois familiar wit Bradley University.
 
Although I doubt this goes anywhere cuase not much from senate ever does, I think it would be great to get some sort of new mascot/logo. For everyone complaining about lack of student interest in the other thread, this could be something that helps get some more student excitement going.

The BU Braves logo with the white script looks aweful. It looks like something a high school kid did in his spare time. We don't need a cartoonish logo, but something better than what we have. Staying with the B or BU would be fine, Villanova, Duke, Xavier all have nice looking logos with just the first letter of the name, but ours is terrible in comparison.

They should also consider adding new words to the fight song, so we can actually sing instead of clap. I felt stupid telling non-BU friends I brought to games that we don't sing, just stand and clap one steady beat.

I am not saying get rid of the name "Braves" or anything like that, we should keep with tradition where possible and as much as possible. But the Fieldhouse had plenty of tradition and now that's gone to make way for bigger and better, so why not the logo, mascot, or fight song as well?
 
Gee...why do you think they thought BU stood for Butler?;)

Even if it had the word "Bradley" in it there are MANY schools, communities, businesses, that use the word "Bradley."

A new mascot and logo sends merchandizing through the roof mostly because it make the old "stuff" obsilete (sp.) (see SMS - Missouri State) unless your in Major college sports or pro sports (off color jerseys, etc).

Bottom line is... WIN BABY! Then the guy in the airport in Atlanta says..."hey I saw your team in the NCAA last year, what a great game they played."
 
Our BU Braves logo is a good one and needs no changing, as far as a mascot goes I would guess somebody has to come up with one that has to do with the word Brave, maybe they should work harder at getting more students to attend athletic events instead of worrying about this mascot issue, we all know how well it worked out the last time and look at how lame most of the mascots look in our conference.
 
I like the "Bradley Bluehairs." Think of the possibilities. Mascot caricatures (think of Tim Conway and Betty White) working the crowd to a frenzy with chants of "STAND UP (IF YOU CAN), STAND UP (IF YOU CAN), STAN ... OH NEVER MIND!
 
Braves4Life said:
I sure wish we could go back to your avatar as a logo or my current avatar.
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In my make-believe utopia that I escape to from time to time, I imagine that we have gone back to that logo and those uniforms, and that we still have either Brad E. Lee or Tommy Hawk as our mascot.

Explain to me again how Tommy Hawk is offensive? Why can't we just resurrect him? It's a bird in a Bradley jersey named Tommy. If the NCAA draws some other conclusion that's their problem.
 
Tommy Hawk was awesome! I didn't care much for Brad E. Lee, but going to games as a kid I loved watching Tommy Hawk's antics. I remember he would often try to make half court shots during half-time and he would always mess with the referees during timeouts.

I know many don't like the idea of a mascot, but I think they can help keep the crowd into the game, especially if they are entertaining to watch.

Of course, Tommy Hawk has nothing to do with Indians but rather pays honor to the great #33. The fact his name is Tommy is irrelevant.
 
I dont think logos such as North Carolina's, USC's, Kentucky's, and Oklahoma's, are anything particularly special, but they are known because the teams win. We could have the greatest logo in the history of athletics but if it won't be nationally recognized until our program wins consistently at the national level
 
RedSoxDSM said:
Tommy Hawk was awesome! I didn't care much for Brad E. Lee, but going to games as a kid I loved watching Tommy Hawk's antics. I remember he would often try to make half court shots during half-time and he would always mess with the referees during timeouts.

I know many don't like the idea of a mascot, but I think they can help keep the crowd into the game, especially if they are entertaining to watch.

Of course, Tommy Hawk has nothing to do with Indians but rather pays honor to the great #33. The fact his name is Tommy is irrelevant.
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Exactly...so why not bring him back? These things don't have to make perfect sense. A 'Hoya' isn't a Bulldog, but you never hear Georgetown's mascot questioned...BRING BACK TOMMY HAWK!
 
Rusty 54 said:
I dont think logos such as North Carolina's, USC's, Kentucky's, and Oklahoma's, are anything particularly special, but they are known because the teams win. We could have the greatest logo in the history of athletics but if it won't be nationally recognized until our program wins consistently at the national level
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But a very good logo can be conducive to extra licensing revenue. I realize that we are under some restrictions with our current logo that make things difficult, but the current logo is starting to look very dated and quite frankly boring!
 
BradleyBrave said:
No disagreement there. If our logo was synonymous with winning, no one would care!

We could do more with merchandising though. BU just really has nothing to offer in that regard. That's no a basketball or athletics thing, but more of a university/marketing thing.
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"synonymous with winning." Well that leaves out CUBS then:lol::lol::lol::lol::lol:
 
I think you're all forgetting about Captain Brave, defender of Mo Valley victories. He's only semi-hostile and abusive, but wouldn't offend any native americans. I'm sure if someone talked to him, he'd be willing to give up his costume for official mascot recognition!
 
BradleyBrave said:
In my make-believe utopia that I escape to from time to time, I imagine that we have gone back to that logo and those uniforms, and that we still have either Brad E. Lee or Tommy Hawk as our mascot.

Explain to me again how Tommy Hawk is offensive? Why can't we just resurrect him? It's a bird in a Bradley jersey named Tommy. If the NCAA draws some other conclusion that's their problem.
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Actually, I like The Bradley Hawks. Hawks are indigenous to the area and have a tough fighting aura! We could resurrect the ol"hawk outfit and get it on!
Then we could join The Jays and the Redbirds in the aviary.
Just think of the headlines. "Hawks soar over Jays". "Hawks win in Redbirds nest"! "Hawks nip the Bull dogs". "Hawks feed on WHEATshockers"
"Hawks bring down Sychamores." "Hawks elude Panthers."
"Hawks bird-dog Salukis" "Hawks trump Aces" "Hawks out claw Bears.":lol::lol:
 
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